How Hallmark can help you become a successful Amazon seller

Selling on Amazon is an effective way to quickly reach millions of potential customers, without the hassle of setting up your own e-commerce website. Amazon is an extremely high traffic channel, attracting millions of customers to its site on a daily basis. By selling on the platform, you can access this huge client base and benefit from the ease and convenience of its customer shopping experience, as well as the marketing of your products through placement on the site.

In this article, Hallmark Consumer Services explains how to become an Amazon seller, and the benefits of outsourcing fulfilment of Amazon orders.

How to become an Amazon seller

Registering to become an Amazon seller is a simple process, involving the following steps:

• Register your Amazon seller account– create your account on Seller Central, the dashboard where you can manage your selling account
• Upload your listings– list your products and upload your listings to Amazon
• Customers see and buy your products– once your products are listed, you can reach millions of potential customers every day
• Delivery of products to the customer– when an order has been placed for one of your products, Amazon notifies you by email as well as in your Seller Central dashboard. This is when you will pick, pack and ship your product to the customer.

You can find more information about becoming an Amazon seller here.

As soon as your products are listed on Amazon, you will likely begin to receive orders. The challenge lies in fulfilling these orders and meeting Amazon’s distribution requirements and deadlines, particularly for shipping options such as Amazon Prime one-day delivery.

Shipping through Amazon

Amazon can ship orders on your behalf through Fulfilment by Amazon (FBA) or you can take full ownership of shipping.

At Hallmark, when working with sellers who use Amazon Seller Central, we simply fulfil the orders to customers on their behalf. For sellers opting to go down the FBA route, Hallmark can prepare stock to be “Amazon ready” and ship it in bulk to Amazon distribution centres. For instance, items may need to be bagged or boxed individually, barcoded, booked in, registered and shipped into Amazon via approved carriers. Hallmark looks after this entire process for our customers.

No matter the route you go down, working with an expert fulfilment partner is the ideal option to take the pressure off you and your business.

Benefits of outsourcing fulfilment of Amazon orders

Outsourcing fulfilment of your orders will make the order to despatch process seamless, freeing up valuable time which will allow you to focus on growing your business rather than single-handedly managing and fulfilling a large number of orders, and having the hassle of organising parcel carrier collections.

Issues such as finding the right warehouse space are removed as you benefit from fulfilment facilities and, by storing your stock at a fulfilment firm rather than Amazon, you can grow through selling on other channels, such as eBay, Not On the High Street, direct to retailers or even creating your own E-commerce site.

By having an expert fulfilment partner in place to manage your Amazon sales, you can rest assured that your customers are receiving the right goods, in the correct quantity, on time and in the best possible condition, and, crucially, that the product they have ordered is in stock! This will help ensure customer satisfaction and improve your Amazon Seller Rating, which measures your worth and success as a seller using metrics such as shipping time, order cancellations and buyer feedback.

How Hallmark can help Amazon sellers

Hallmark’s integration platform links Amazon seller accounts to our order management systems, meaning that orders can be exported without any manual intervention, inventory levels can be updated and managed, and despatch information can be sent directly to Amazon.

The set-up process is simple – all we require is permission for our authorised developer ID to access your Amazon account.

The ready-made workforce of fulfilment experts at Hallmark means you do not have to manage or employ staff, and teams can be scaled up or scaled down depending on the amount of orders you receive and any peak promotional periods. This also means you only pay for the services you use.

By letting us do the work for you, you can also make cost savings on shipping and packaging materials, as you benefit from our buying power. It will also allow you to ensure that the packaging used to ship your goods is appropriate and the best possible fit for your products, reducing the amount of goods damaged in transit and returns made as a result.

In addition, we provide you with options to customise your packaging with your company branding (rather than Amazon’s, for example) and to use sustainable packaging materials, as part of our commitment to reducing the carbon footprints of our clients.

At Hallmark, it’s not just a case of getting your products out of the door, it’s about helping you to deliver a first-class service to your customers.

Get in touch

For friendly chat about working with Hallmark as your outsourced Amazon fulfilment partner, please call us on 01664485000 or send us an online enquiry here.